How Website Speed Impacts SEO and Conversions (And How to Fix It)
Website speed is crucial for enhancing SEO performance, user experience, and conversion rates. Search engines like Google prioritize fast-loading websites, as slow speeds lead to higher bounce rates and lower engagement. Factors like hosting quality, file sizes, unoptimized images, caching, and mobile optimization significantly impact website performance. Regularly measuring and optimizing speed using tools like Google PageSpeed Insights or GTmetrix can improve rankings, user satisfaction, and retention. Strategies such as image compression, lazy loading, enabling browser caching, and using a CDN can ensure your site remains competitive, efficient, and user-friendly.