Typography is a critical component of digital branding, influencing how audiences perceive a brand and interact with its content. From defining brand personality to enhancing readability and emotional connection, fonts play a strategic role in user experience and engagement. With trends like responsive typography, custom fonts, and interactive designs, businesses can use typography to create lasting impressions and strengthen brand identity. By prioritizing readability, consistency, and audience alignment, typography becomes a powerful tool in digital marketing and user interface design.