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Have you ever felt like someone is following your every online move, delivering perfectly targeted ads based on your recent searches? Welcome to the magic of programmatic advertising! 🎯
At PS, we frequently get asked about this fascinating concept, and today I want to break it down and explain why we absolutely love it. Let me share a couple of examples to illustrate its power:
Real-life Example: Last week, I was searching for a short white dress for my wedding activities on lulus.com. Although I didn’t make a purchase, today while reading Yahoo Finance, I stumbled upon a lulus.com ad showcasing short white dress options. It was like a gentle reminder that reignited my interest & led me to write this post. 😄
Client Example: By placing a pixel on our client’s website, we utilize programmatic advertising to retarget prospective customers who have left the site. Let me illustrate how this works: Imagine a retailer searching for new point-of-sale software. They find our client’s software through PS Creative’s SEO magic, visit the site, browse around, and then leave. As they continue their online journey, they start encountering video, gif, or static ads of our client’s software everywhere they go. This consistent exposure keeps our client’s brand fresh in their mind until they finally come back to book a demo and enter the sales funnel. 📈
It’s important to remember that most people don’t immediately take action after seeing an ad. Data shows that it typically takes at least seven touchpoints before a prospect is ready to engage. Programmatic advertising helps us stay top-of-mind throughout this journey. 💡
But wait, there’s more! Through enriched household data, programmatic advertising allows us to precisely target our ideal clients with near-perfect accuracy. For instance, our newest client is a dental laboratory targeting dentists in the DFW area, we can deliver ads exclusively to dentists who own practices within the region. It’s an incredibly efficient and effective way to reach our target audience without wasting ad spend on people we don’t need to see it. 🎯
The world of advertising offers countless options, but programmatic advertising remains my personal favorite. Its capabilities are truly remarkable. If you’d like to learn more about how programmatic advertising can benefit your business, don’t hesitate to reach out! 🌟
#ProgrammaticAdvertising #TargetedAds #DigitalMarketing
Written by Leila Adnani
